The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 03, 2019
Filed:
Sep. 16, 2015
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Krishnaram Kenthapadi, Sunnyvale, CA (US);
Huan Van Hoang, San Jose, CA (US);
Yan Liu, Sunnyvale, CA (US);
Zachary Mason Roth, San Francisco, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
A search engine optimization system is provided with an on-line social network system. The on-line social network system includes or is in communication with a search engine optimization (SEO) system that is configured to prioritize keywords (potential search terms) based on their respective predicted contribution to the ranking of JSERPs. The value of a job-related keyword is expressed as a priority score assigned to that keyword. The SEO system generates priority scores for different keywords, using a probabilistic model that takes into account a value expressing how likely the keyword is to be included in a search query as a search term and/or a value expressing how likely is a search that includes the keyword as a search term is to produce relevant results.