The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 26, 2019

Filed:

Mar. 07, 2016
Applicant:

Tata Consultancy Services Limited, Mumbai, IN;

Inventors:

Rajeev Mullakkara Azhuvath, Kochi, IN;

Sankaranarayanan Viswanathan, Chennai, IN;

Narendran Sivakumar, Chennai, IN;

Radhika Kannan, Chennai, IN;

Rajish Radhakrishnan, Kochi, IN;

Vishnu Madhu, Kochi, IN;

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/06 (2012.01); G06F 16/248 (2019.01); G06F 16/9535 (2019.01); G06F 16/2457 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0631 (2013.01); G06F 16/248 (2019.01); G06F 16/24578 (2019.01); G06F 16/9535 (2019.01);
Abstract

The present disclosure discloses system and method for generating hyper-personalized recommendations from the enterprise and its partner/(s) product offerings space for the users based on dynamic persona creation, influenced by a dynamic context capture and context-chaining mechanism triggered by the past and current activities of a user or the time of occurrence of an event. The User data may be processed to generate a user persona, which may further vary dynamically based on his current and historic subscription/consumption/association data. The context trigger enables the system to generate recommendations even before the need relevant to the context is realized by the user. Thus, the system is capable of generating real-time dynamic, context-driven, hyper-personalized recommendations, based on the enterprise requirements.


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