The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 26, 2019
Filed:
Oct. 16, 2015
Cognizant Technology Solutions India Pvt. Ltd., Chennai, TN (US);
Anitha Rao Gadiyar, Chennai, IN;
Hitesh Bagchi, Kolkata, IN;
Naveen Kumar, Kolkata, IN;
Rita Karmakar, Kolkata, IN;
COGNIZANT TECHNOLOGY SOLUTIONS INDIA PVT. LTD., Chennai, IN;
Abstract
A computer-implemented method and a system for implementing persuasion techniques based on persona of one or more online users is provided. Session data of the online users is extracted from one or more e-commerce applications and is analyzed using a behavior mapping model to identify persona of the one or more users. The one or more users or shoppers are segmented into different categories based on the identified persona of the users. One or more persuasion techniques are generated corresponding to each category of the segmented users. The persona-centric persuasion techniques are implemented in the field of e-commerce to motivate online users to shop.