The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 26, 2019
Filed:
Jan. 22, 2015
Alibaba Group Holding Limited, Grand Cayman, KY;
Yihua He, Hangzhou, CN;
Zhiqiang Zhang, Hangzhou, CN;
Junpeng Ye, Hangzhou, CN;
Lingling Ye, Hangzhou, CN;
Yifei Zhang, Hangzhou, CN;
Chunlei Duan, Hangzhou, CN;
Hong Deng, Hangzhou, CN;
ALIBABA GROUP HOLDING LIMITED, Grand Cayman, KY;
Abstract
The present disclosure discloses a method and an apparatus of displaying information in order to solve the problems of a monotonous way of displaying information and a low efficiency of human-machine interaction in existing technologies. The method determines transaction information exchanged between a first user and a second user, determines multimedia information to be displayed based on the determined transaction information for presentation to the second user. Since the disclosed method displays information in form of multimedia information, thus enriching and diversifying the information to be displayed. When transaction information is displayed in form of multimedia information to a second user, multimedia information to be displayed may be automatically matched and converted according to the determined transaction information without the need of a first user to add the multimedia information manually. Therefore the operating cost of the first user is effectively reduced and the efficiency of human-machine interaction is improved.