The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 26, 2019
Filed:
May. 02, 2017
Google Inc., Mountain View, CA (US);
Manu Lakkur, Palo Alto, CA (US);
Conrad Wai, San Francisco, CA (US);
Manzurur Rahman Khan, Mountain View, CA (US);
Shibani Sanan, Saratoga, CA (US);
Surojit Chatterjee, Los Altos, CA (US);
Paul Feng, Palo Alto, CA (US);
Zachary Russell Bailey, San Francisco, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Systems and methods for providing functional extensions on a landing page of a creative. The method includes identifying, by a data processing system, a creative for serving on a computing device. The creative can be associated with a network address of a landing page. The method also includes generating, by the data processing system, an actionable object, such as a functional extension, to be rendered with content of the landing page and providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device. Examples of functional extensions include click-to-call extensions and directions extensions.