The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 19, 2019
Filed:
Aug. 03, 2018
Applicant:
Google Llc, Mountain View, CA (US);
Inventors:
Jeffrey Adgate Dean, Palo Alto, CA (US);
Georges Harik, Palo Alto, CA (US);
Paul Buchheit, Los Altos, CA (US);
Assignee:
Google LLC, Mountain View, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/00 (2019.01); G06Q 30/02 (2012.01); G06F 16/2455 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0256 (2013.01); G06F 16/24565 (2019.01); G06Q 30/02 (2013.01); G06Q 30/0254 (2013.01); G06Q 30/0261 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0277 (2013.01);
Abstract
Targeting information (also referred to as ad 'serving constraints') or candidate targeting information for an advertisement is identified. Targeting information may be identified by extracting topics or concepts from, and/or generating topics or concepts based on, ad information, such as information from a Web page to which an ad is linked (or some other Web page of interest to the ad or advertiser). The topics or concepts may be relevant queries associated with the Web page of interest, clusters, etc.