The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 19, 2019
Filed:
Feb. 10, 2011
Christopher Dacoglu Douglas, Seattle, WA (US);
Maxwell M. Steckler, Sammamish, WA (US);
Robert Edward Dominy, Danville, CA (US);
Christopher Dacoglu Douglas, Seattle, WA (US);
Maxwell M. Steckler, Sammamish, WA (US);
Robert Edward Dominy, Danville, CA (US);
ADP DEALER SERVICES, INC., Seattle, WA (US);
Abstract
An advertising provider may be obligated to ensure that its advertising directs users to the correct business entity (e.g., dealer or franchise). The advertising provider may maintain a datastructure comprising a plurality of 'areas of responsibility' (AOR), each of which may be assigned to a respective dealer. When generating advertising content to be provided to a user, the advertising provider may access location-identifying information about the user. The location-identifying information may comprise a zip code, street address, or the like, which is sufficiently specific to allow the advertising provider to identify an AOR in the AOR datastructure. Accordingly, generalized location information, such as city, state, and/or country may not be sufficient. The location-identifying information may be used to identify the dealer that is assigned to the user. The advertising provider may access dealer-specific information, which may be used to generate dealer-targeted advertising for the user.