The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 12, 2019
Filed:
Mar. 07, 2016
Google Llc, Mountain View, CA (US);
Yunkai Zhou, Los Altos, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication is received from a content sponsor of a first collection of entities, sharing common characteristics, to be used for selection criteria for presenting a first content item. References to the first content item and selection criteria are stored. A query is received including terms or phrases associated with a first entity. It is determined that the first entity is included in the first collection of entities, wherein the terms or phrases do not include the first collection. Eligible content items are identified, each being associated with selection criteria including criteria specifying the first collection of entities. At least a portion of the first collection of entities is provided for presentation along with search results, including providing one or more of the eligible content items and the first content item.