The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 12, 2019

Filed:

Jun. 26, 2015
Applicant:

Vdopia Inc., Fremont, CA (US);

Inventors:

Srikanth Kakani, Fremont, CA (US);

Saurabh Bhatia, Fremont, CA (US);

Lloyd Lim, Fremont, CA (US);

Assignee:

VDOPIA INC., Fremont, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0245 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0275 (2013.01);
Abstract

A server system accesses a branding profile that includes one or more demographics associated with the user. The system selects an advertising campaign in accordance with the one or more demographics. The advertising campaign includes a pool of multimedia advertisements and a pool of questions, and is associated with a subset of the one or more demographics. The system selects a multimedia advertisement from the pool of multimedia advertisements and a question from the pool of questions. The question is associated with a plurality of predefined answers to the question. The system transmits, to a client, instructions that cause: the multimedia advertisement to be presented by the client device; the question to be presented by the client device concurrently with the multimedia advertisement; and an affordance to be provided corresponding to each of the predefined answers to the question. The system receives a response and updates the branding profile accordingly.


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