The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 05, 2019

Filed:

Oct. 07, 2016
Applicant:

Google Inc., Mountain View, CA (US);

Inventors:

Gaurav Ravindra Bhaya, Sunnyvale, CA (US);

Amit Agarwal, Santa Clara, CA (US);

Varun Soundararajan, Sunnyvale, CA (US);

Assignee:

GOOGLE LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04L 12/58 (2006.01); H04L 29/08 (2006.01); H04L 12/26 (2006.01); H04L 12/24 (2006.01);
U.S. Cl.
CPC ...
H04L 51/12 (2013.01); H04L 41/5003 (2013.01); H04L 43/10 (2013.01); H04L 67/10 (2013.01); H04L 67/28 (2013.01); H04L 67/2804 (2013.01);
Abstract

The present disclosure is directed to a technique for reduction of latency in network traffic data transmissions. The system parses an online document to determine a messaging identifier used to communicate over an asynchronous network-based communication channel with a content provider device. The system assembles a first instance of the online content item with the messaging identifier. An intermediary appliance located on the asynchronous network-based communication channel in between the first computing device and the content provider device intercepts data packets including the electronic message The system determines a quality of the asynchronous network-based communication channel. The system blocks insertion of the messaging identifier in a second instance of the online content item prior to transmission of the second instance of the online content item to a second computing device to reduce latency by preventing additional messages from being sent to the messaging identifier.


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