The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 05, 2019
Filed:
Oct. 22, 2013
Applicant:
Convertro, Inc., Santa Monica, CA (US);
Inventors:
Armen Avedissian, Sherman Oaks, CA (US);
Nathan Janos, Santa Monica, CA (US);
Assignee:
Oath (Americas) Inc., New York, NY (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); H04L 29/06 (2006.01); H04N 21/414 (2011.01); G06T 1/00 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0246 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0277 (2013.01); G06T 1/0021 (2013.01); G06T 1/0064 (2013.01); H04L 29/06047 (2013.01); H04N 21/41415 (2013.01);
Abstract
Systems and methods are provided for determining a quantity of network location visitors that are likely generated or encouraged by specific offline events. A corresponding number of leads may then be attributed to and associated with those specific events. Ongoing conversion activity of those visitors may be tracked and associated with the offline events. Conversions of those visitors may be attributed entirely or partially to one or more specific offline events. The effectiveness of each offline may then be evaluated based on aggregate lead and conversion information.