The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 29, 2019

Filed:

Jul. 29, 2016
Applicant:

Microsoft Technology Licensing, Llc, Redmond, WA (US);

Inventors:

Ya Xu, Los Altos, CA (US);

Kylan Matthew Nieh, Fremont, CA (US);

Weitao Duan, Mountain View, CA (US);

Bo Liu, Mountain View, CA (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04L 29/08 (2006.01); H04L 12/58 (2006.01); G06Q 50/00 (2012.01); G06F 3/0482 (2013.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
H04L 67/22 (2013.01); H04L 51/22 (2013.01); H04L 51/32 (2013.01); G06F 3/0482 (2013.01); G06Q 30/0243 (2013.01); G06Q 50/01 (2013.01);
Abstract

A machine may be configured to perform A/B testing on customized experiment units. For example, the machine receives a specification of an experiment unit that identifies a type of subject of an experiment for execution on a social networking service (SNS), and a value of the experiment unit. The machine generates, for the value of the experiment unit, tracking data that tracks user interactions by one or more users of the SNS, via one or more browsers, with content provided during an execution of the experiment. The machine generates, for the value of the experiment unit, metric data that measures an attribute associated with the experimental unit. The machine generates an experiment report based on the tracking data and the metric data. The machine causes a presentation of the experiment report in a user interface of a client device.


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