The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 22, 2019
Filed:
Jun. 15, 2011
Lucian Vlad Lita, Sunnyvale, CA (US);
Michael David Bigby, Los Gatos, CA (US);
Lucian Vlad Lita, Sunnyvale, CA (US);
Michael David Bigby, Los Gatos, CA (US);
BLUE KAI, INC., Bellevue, WA (US);
Abstract
A system, method, apparatus, and processor readable non-transitive storage media are described for matching items in large datasets based on non-invasive fingerprints of users so that collected metric data for advertisements (media) and behavioral data may be reconciled and analyzed. Since user fingerprints may not generate a unique one to one correspondence or mapping under certain constraints, the various embodiments employ a sampling method that optimally matches the output of a random sampling of non-invasive fingerprints. The use of non-invasive fingerprints and specialized sampling enables the various embodiments to provide advanced analytics for advertising content and metric data in targeted behavior advertising campaigns. To compare impressions with user profile data, the various embodiments employ in part the time stamp dimension of user profiles to generate temporally unique persistent non-invasive fingerprints.