Supplemental content determinations for varied media playback

Abstract

Various embodiments allow, as an alternative to skippable content, creation and delivery of secondary or supplemental content which renders differently in fast-forward or another adjusted-speed mode and presents a call for interaction. When primary content on a client device is determined fast-forwarded, through indicators such as embedded markers, an overlay, replacing, or otherwise enhancing supplemental content is selected from a plurality of options and displayed on the device such that it provides a perceptible message and an opportunity for interaction through hyperlinks in the supplemental content. Supplemental content may be in the form of an icon or other static images, a banner display, a series of still images from the primary content, a hyperlinked landing page for interaction, animations, a video clip, or text. Assisting in supplemental content selection, metrics including number of views, quartile reporting, or click-through rates are compiled.