The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 15, 2019
Filed:
Nov. 07, 2016
Amazon Technologies, Inc., Seattle, WA (US);
Roopesh Ranjan, Redmond, WA (US);
Graton Marshal Randal Gathright, Mukilteo, WA (US);
Pragyana K. Mishra, Seattle, WA (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
Systems and methods are described for attributing credit to individual channels for messages delivered via multi-channel communications. A message may be delivered to a recipient via multiple delivery channels, and the recipient may engage in a conversion event or activity associated with receipt of the message. Each delivery of the message may partially contribute to causing the conversion event, and the incremental contribution of each delivery may be determined. A probability of conversion may be determined based on past message deliveries involving the same or similar messages, recipients, and channels. An impressions path may be generated based on the past message deliveries, and subpaths of the impressions path may be used to isolate the contribution of individual message impressions.