The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 15, 2019
Filed:
Mar. 03, 2016
Facebook, Inc., Menlo Park, CA (US);
Wayne Kao, New York, NY (US);
Ken Deeter, San Francisco, CA (US);
Bo Zhang, San Francisco, CA (US);
Charles Jolley, Los Altos, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
A method for filtering a notification being provided from an application to a user of a social networking system based on an action of the user is described. The method starts by receiving the notification from the application to the user. If the notification is a first notification sent from the application to the user, the notification is displayed to the user with (i) a prompting message that includes a selectable opt in image, and (ii) a selectable opt out image. The prompting message includes a request to opt in to receiving notifications from the application. If the notification is not the first notification sent from the application to the user, the method determines whether to display the notification to the user by determining whether the user previously opted in to notifications from the application and whether click-through rate (CTR) of notifications from the application is greater than CTR threshold.