The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 15, 2019
Filed:
Jan. 31, 2014
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Lihong Pei, Mountain View, MN (US);
Kai Wei, Belmont, CA (US);
Nihar N. Mehta, Sunnyvale, CA (US);
Ashvin Kannan, Sunnyvale, CA (US);
Deepak Agarwal, Sunnyvale, CA (US);
Guangyu Dong, Santa Clara, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
A system and method optionally includes or utilizes a processor may receive a request for social network content for display in a position of a plurality of sponsored content positions in a newsfeed of a social network interface, each of the plurality of sponsored content positions having a position criterion, at least two of the plurality of sponsored content positions having a different position criterion and identify a sponsored content item of a plurality of sponsored content items stored on a database based, at least in part, on a characteristic of the sponsored content item meeting the position criterion and a bid associated with the sponsored content item. A transmitter may transmit the sponsored content item from the processor to a server for display on a user interface.