The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 15, 2019
Filed:
Nov. 13, 2015
Facebook, Inc., Menlo Park, CA (US);
Anand Sumatilal Bhalgat, Mountain View, CA (US);
Subha Ramakrishna Gummadi, Palo Alto, CA (US);
Chandrashekhar Nagarajan, Cupertino, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An advertising ('ad') system allows users to specify a budget for an advertisement ('ad') campaign including ad requests (“ads”), and the ad system automatically determines bids on a per-impression basis to pace the ad spend according to the budget. The ad system computes a “regret” metric for the ad campaign, which is the total amount over the course of the ad campaign that the advertiser had to pay for presenting an ad above the ideal bid (e.g., the bid that would have captured at least a threshold number of the lowest priced impressions during the ad campaign's life while spending the budget). The ad system may use the regret metric to indicate the performance of the ad campaign, e.g., as feedback for the advertiser.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile