The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 15, 2019
Filed:
Mar. 05, 2010
Michiel Nolet, New York, NY (US);
Charles Brian O'kelley, New York, NY (US);
Andrew S. Dilling, New York, NY (US);
Frederick Bou-hsuon LU, New York, NY (US);
Michiel Nolet, New York, NY (US);
Charles Brian O'Kelley, New York, NY (US);
Andrew S. Dilling, New York, NY (US);
Frederick Bou-Hsuon Lu, New York, NY (US);
Xandr Inc., New York, NY (US);
Abstract
A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request.