The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 15, 2019

Filed:

Sep. 30, 2016
Applicant:

Oath Inc., New York, NY (US);

Inventors:

Allie K. Watfa, Urbana, IL (US);

Dale Nussel, Mahomet, IL (US);

Jonathan Kilroy, Champaign, IL (US);

Assignee:

Oath Inc., New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0252 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0261 (2013.01); G06Q 30/0267 (2013.01);
Abstract

The present invention provides techniques for utilizing opportunities presented by events and social gatherings, such as online advertisement targeting and communications related opportunities. Techniques are provided in which information is obtained that provides an indication that a set of users, including mobile electronic device users, are in a specified area, and indicating that at least some of the set of users are at a particular event or gathering. A virtual user grouping may be formed, and communications between users of the grouping is facilitated, based at least in part on the particular event or gathering.


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