The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 15, 2019
Filed:
Sep. 29, 2017
The Nielsen Company (Us), Llc, New York, NY (US);
Kevin Keqiang Deng, Safety Harbor, FL (US);
Barry Greenberg, Weston, CT (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to measure brand exposure in media streams are disclosed. Disclosed example apparatus include a scene detector to compare a signature of a detected scene of a media presentation with a library of signatures to identify a first reference scene, and a scene classifier to classify the detected scene as a scene of changed interest when a first region of interest in the detected scene does not include a first reference brand identifier included in a corresponding region of interest in the first reference scene. Disclosed example apparatus further include a graphical user interface to present the detected scene, prompt for selection of an area of the first region of interest in the detected scene, and compare the selected area to a library of reference brand identifiers to identify a second reference brand identifier included in the first region of interest in the detected scene.