The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 08, 2019

Filed:

Nov. 25, 2015
Applicant:

Samsung Electronics Co., Ltd., Suwon-si, KR;

Inventors:

Gyetak Lee, Seoul, KR;

Yoonsoo Bae, Gwacheon-si, KR;

Suwon Lee, Guri-si, KR;

Hyunmin Lim, Seoul, KR;

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/16 (2011.01); H04N 21/81 (2011.01); H04N 21/25 (2011.01); H04N 21/45 (2011.01); H04N 21/466 (2011.01); H04N 21/242 (2011.01); H04N 21/43 (2011.01); H04N 21/2547 (2011.01); G06Q 30/02 (2012.01); G06Q 10/00 (2012.01); G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 10/00 (2013.01); G06Q 30/00 (2013.01); G06Q 30/0264 (2013.01); H04N 21/242 (2013.01); H04N 21/252 (2013.01); H04N 21/2547 (2013.01); H04N 21/4302 (2013.01); H04N 21/4532 (2013.01); H04N 21/4667 (2013.01);
Abstract

A method of providing advertising services through broadcasts and an electronic device adapted to the method are provided. The electronic device includes: a communication unit for receiving viewing information from at least one client and advertising schedule information from at least one broadcast server; a controller for analyzing the effectiveness of advertising that can be expected when particular advertisement content is broadcast, based on the viewing information and the advertising schedule information, and determining a broadcasting time or a broadcast server that broadcasts the particular advertisement content, according to the analysis result; and a storage unit for storing the viewing information, the advertisement schedule information, or information about at least one advertisement content item.


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