The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 08, 2019

Filed:

Apr. 17, 2013
Applicant:

A9.com, Inc., Palo Alto, CA (US);

Inventors:

Deepak Jain, Los Altos, CA (US);

Matthew Hamilton Battles, Palo Alto, CA (US);

Nicolas Bruce Trown, Pleasanton, CA (US);

Assignee:

A9.com, Inc., Palo Alto, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/00 (2019.01); G06F 16/955 (2019.01); G06F 16/9535 (2019.01); G06Q 30/02 (2012.01); G06F 16/958 (2019.01);
U.S. Cl.
CPC ...
G06F 16/955 (2019.01); G06F 16/958 (2019.01); G06F 16/9535 (2019.01); G06Q 30/0278 (2013.01);
Abstract

Various embodiments identify candidate phrases users have used to reference a product in previous searches by analyzing query logs of a search engine. Upon identifying a candidate phrase within a volume of unstructured text, the candidate phrase is compared against a corpus of contemporary language. A frequency of each candidate phrase in contemporary language and the same in the query logs are determined and used as an indication to distinguish between genuine product references in the text or their normal use in common language in order to determine whether the volume of unstructured text is suitable, based on the number of references, for a hyperlink to a product page for the product of an electronic marketplace. Furthermore, behavioral data associated with user interaction with various aspects of the hyperlinks can be tracked over time to better identify suitable product references and tailor future hyperlink suggestions.


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