The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 17, 2019

Filed:

May. 19, 2017
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventor:

Aleksandar Ilic, Los Altos, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04L 12/18 (2006.01); G06F 9/54 (2006.01); G06Q 50/00 (2012.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
H04L 12/1895 (2013.01); G06F 9/542 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0271 (2013.01); G06Q 50/01 (2013.01);
Abstract

In one embodiment, a method includes detecting a triggering event for sending a notification to a user of an online social network. The method may also include accessing multiple of versions of the notification. Each version may include one or more template elements of a particular content type. The method may also access user data associated with the user that includes data associated with one or more relationships of the user on the online social network or data associated with actions performed by the user. The method may also include determining a score for each version representing a likelihood of the corresponding version being consumed by the user. The method may also include generating a personalized notification by using the selected version of the notification and replacing each of the template elements of the selected version of the notification with content of the content type associated with the template element.


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