The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 17, 2019
Filed:
Jul. 29, 2016
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Christos Koufogiannakis, Belmont, CA (US);
Daniel Francis, Belmont, CA (US);
Hardik Bati, Santa Clara, CA (US);
John Moore, San Francisco, CA (US);
Wenjun Wu, San Jose, CA (US);
Microsoft Technology Licensing, LLC., Redmond, WA (US);
Abstract
Techniques for responding to content requests that originate from remote computing devices are provided. In one technique, a content request that includes a viewer identifier of a user that requested web content and a contextual entity identifier of an entity that is referenced in the web content is received. In response to receiving the content request, based on the viewer identifier, first profile data about a viewer associated with the viewer identifier is retrieved. Also, based on the contextual entity identifier, second profile data about the entity is retrieved. Based on the first profile data and the second profile data, a content delivery campaign is identified. Particular content to deliver is determined based on the content delivery campaign. The particular content is sent to a computing device that initiated the content request.