The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 10, 2019
Filed:
Jan. 15, 2015
Adobe Inc., San Jose, CA (US);
Sanjeev Kumar Biswas, Bangalore, IN;
Charat Maheshwari, Noida, IN;
Adobe Inc., San Jose, CA (US);
Abstract
Audio sampling and user profile generation of advertisement control techniques are described. In one or more implementations, in a digital environment in which advertisements are dynamically selected for output and consumption by a user, a method is utilized to generate a user profile by one or more computing devices that serves as a basis for this dynamic selection. The method includes generating the user profile based on monitored consumption of content by a user, the consumption monitored through capture of audio data output in an environment of a user and identification of the audio data through comparison of hash values calculated from the captured audio data. The method also includes determining suitability of one or more of a plurality of advertisements for output to and consumption by the user based on the generated user profile and controlling output of the one or more of the plurality of advertisements to the user based on the determined suitability.