The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 10, 2019
Filed:
Jan. 27, 2014
Sprint Communications Company L.p., Overland Park, KS (US);
Robert H. Burcham, Overland Park, KS (US);
Jason R. Delker, Olathe, KS (US);
Geoffrey A. Holmes, Olathe, KS (US);
M. Jeffrey Stone, Overland Park, KS (US);
Sprint Communications Company L.P., Overland Park, KS (US);
Abstract
A method of measuring ad performance on a mobile device comprises presenting a swipe screen on a mobile device, displaying an ad on the swipe screen on the mobile device, receiving, by one or more input devices on the mobile device, one or more inputs, tracking the one or more inputs as interactions with the ad on the swipe screen, generating an interaction report based on the one or more inputs, and sending the interaction report to a server. The ad is configured to accept a range of inputs corresponding to interactions with the ad when displayed on the swipe screen, and the one or more inputs correspond to an interaction with the ad.