The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 10, 2019
Filed:
Mar. 28, 2018
Henschel-steinau, Inc., Allendale, NJ (US);
Michael D. DeSena, West Caldwell, NJ (US);
Henschel-Steinau, Inc., Allendale, NJ (US);
Abstract
Apparatus and method illuminate items of merchandise displayed at a point-of-purchase, wherein the items are suspended from a peg having a distal end placed at a support structure, the peg projecting in a longitudinal direction from the support structure to a proximal end placed adjacent the point-of-purchase. An adjacent bar extends from the support structure to a terminal end adjacent the proximal end of the peg and carries a plate secured to the terminal end, with the terminal end of the bar and the plate spaced from the proximal end of the peg. An elongate beam is provided with a track extending in lateral directions along a rearward surface of the beam. The track is located for confronting the terminal end of the bar, and the plate is captured within the track at a selected lateral location along the beam, thereby locating the beam adjacent the terminal end of the bar, proximate the proximal end of the peg, and a light source is extended laterally along the beam, arranged to project illumination toward the items of merchandise displayed at the point-of-purchase.