Tracking and verification for content promotion

Abstract

Exposing consumers to content of secondary interest via a content distribution network is becoming increasingly difficult as Video on Demand gains popularity and consumers isolate themselves from secondary content, including: new programs, emergency alerts, etc. Additionally, ensuring that the consumers are consuming secondary content that is provided to them via the content distribution network poses technical difficulties for the service provider. Therefore, systems and methods that encourage consumers to consume secondary content and verify its consumption non-intrusively are of increasing importance to service providers. Providing consumers with the ability to opt in and out of tracking and verification for the promotion of content allows consumers to be provided secondary content and for the service provider to appropriately reward the consumers for consuming the content to encourage additional consumption of secondary content. Verification may include passive and active feedback from the consumer via a mobile computing device or set top box.