The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 03, 2019
Filed:
Dec. 01, 2016
Google Inc.;
Igor Saprykin, Mountain View, CA (US);
Nicholas Tan, Mountain View, CA (US);
Pranav Kantawala, Mountain View, CA (US);
Ying Wang, Mountain View, CA (US);
Piyush Prahladka, Mountain View, CA (US);
Cedric Dupont, Mountain View, CA (US);
Ankur Lahoti, Mountain View, CA (US);
Nandita Prabhu, Mountain View, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Systems and methods for providing third-party content can include a data processing system receiving a first content selection parameter and a plurality of second content selection parameters to manage serving of content items of a third-party content provider. The data processing system can store the first content selection parameter and a plurality of second content selection parameters in a memory bank. Upon receiving a request for third-party content, the data processing system can retrieve the first content selection parameter and the plurality of second content selection parameters from the memory bank, and determine a parameter among the first content selection parameter and the plurality of second content selection parameters. The data processing system can select a content item from a plurality of content items of the third-party content provider based on the determined parameter, and provide the selected content item for presentation on a client device.