The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 03, 2019
Filed:
Dec. 30, 2014
Facebook, Inc., Menlo Park, CA (US);
Yunzhi Gao, Menlo Park, CA (US);
Li Zhou, Campbell, CA (US);
Ian K. Abernathy, Austin, TX (US);
Michael Phillip Salem, Mountain View, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An online system receives information describing a target group of online system users from a third party system and stores the information describing the target group. The online system subsequently uses the target group to select content for presentation to one or more users. For example, users included in the target group are identified as eligible to be presented with content items. Based on revenue obtained by the online system from presenting content based on the target group, the online system determines a monetization value for the target group. The online system determines whether to continue storing the information describing the target group based on the monetization value.