The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 03, 2019
Filed:
Apr. 13, 2012
Seyed Vahab Mirrokni Banadaki, New York, NY (US);
Anand Bhalgat, Philadelphia, PA (US);
Jon Feldman, New York, NY (US);
Seyed Vahab Mirrokni Banadaki, New York, NY (US);
Anand Bhalgat, Philadelphia, PA (US);
Jon Feldman, New York, NY (US);
Google LLC, Mountain View, CA (US);
Abstract
This specification describes technologies relating to displaying online content. In general, one aspect of the subject matter described in this specification can be embodied in methods that include determining a timing penalty for a content item, the timing penalty based in part on weights of previous impressions the content item has been allocated during a plurality of intervals within a delivery period. The methods may further include determining a weight associated with a pairing of the content item and an impression, the weight based in part on characteristics of the impression. The methods may further include determining a score for the content item, based in part on the weight and the timing penalty. The methods may further include selecting one of a set of matching content items, based in part on the score for the content item, and allocating the selected content item in response to a request.