The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 03, 2019
Filed:
Apr. 12, 2018
Google Llc, Mountain View, CA (US);
Conrad Wai, San Francisco, CA (US);
Christopher Souvey, Santa Cruz, CA (US);
Lewis Denizen, Mountain View, CA (US);
Gaurav Garg, San Francisco, CA (US);
Awaneesh Verma, San Francisco, CA (US);
Emily Kay Moxley, San Francisco, CA (US);
Jeremy Silber, New York, NY (US);
Daniel Amaral de Medeiros Rocha, New York, NY (US);
Alexander Fischer, New York, NY (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.