The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 27, 2019

Filed:

Oct. 04, 2016
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Brian Paihan Sa, Irvine, CA (US);

Eytan Bakshy, San Francisco, CA (US);

Alexander Kalicki, New York, NY (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04L 12/58 (2006.01); H04L 29/08 (2006.01); G06Q 50/00 (2012.01); H04L 29/06 (2006.01);
U.S. Cl.
CPC ...
H04L 51/32 (2013.01); G06Q 50/01 (2013.01); H04L 67/22 (2013.01); H04L 69/24 (2013.01);
Abstract

Systems, methods, and non-transitory computer readable media can define a communication item associated with a social networking system, including a plurality of parameters that are each associated with one or more possible values. A plurality of variants of the communication item can be determined based on values associated with the plurality of parameters. A first set of weights associated with the plurality of variants can be determined. Each weight in the first set of weights can be associated with a variant of the plurality of variants. Each variant of the plurality of variants can be provided to a proportion of a first group of users that corresponds to a weight in the first set of weights associated with the variant.


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