The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 27, 2019
Filed:
Dec. 16, 2016
Google Llc, Mountain View, CA (US);
Qian Zhong, San Jose, CA (US);
Aranyak Mehta, Palo Alto, CA (US);
Patrick Hummel, Cupertino, CA (US);
Kshipra Uday Bhawalkar, Mountain View, CA (US);
Shaohua Sun, Palo Alto, CA (US);
Gagan Aggarwal, Palo Alto, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium. In some implementations, methods include determining multiple different configurations of multiple digital components eligible to be presented within a single digital component slot in a given electronic document being presented at a client device, selecting a particular configuration that has a highest configuration score and includes a given digital component, determining an offset factor that quantifies a negative impact of the given digital component on other digital components, optimizing a distribution amount applied to the given digital component based on the offset factor and a baseline distribution amount applied to each digital component in each of the multiple different configurations, and transmitting the given digital component to the client device based on the distribution amount for the given digital component, including causing the given digital component to be presented at the client device in the particular configuration.