The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 27, 2019
Filed:
Aug. 28, 2015
International Business Machines Corporation, Armonk, NY (US);
Rama Kalyani T. Akkiraju, Yorktown Heights, NY (US);
Liang Gou, San Jose, CA (US);
Haibin Liu, San Jose, CA (US);
Jalal U. Mahmud, San Jose, CA (US);
Vibha S. Sinha, Santa Clara, CA (US);
Anbang Xu, San Jose, CA (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
Mechanisms are provided to implement a brand personality perception gap assessment engine. The mechanisms receive an inferred brand personality for a specified brand. The mechanisms further receive an intended brand personality for the specified brand. The mechanisms calculate at least one gap between the inferred brand personality and the intended brand personality. The mechanisms output an output indicating aspects of the at least one gap.