The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 20, 2019
Filed:
May. 04, 2017
Facebook, Inc., Menlo Park, CA (US);
Jiajin Yu, Fremont, CA (US);
Max K. Comer, San Francisco, CA (US);
Zhengyong Zhu, San Jose, CA (US);
Kevin Wenkai Heh, San Jose, CA (US);
Spencer Powell, San Francisco, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An online system receives a video-presentation request from a third party system. The video-presentation request comprises a video and a target audience specification for the video. The online system selects a plurality of users as the target audience of the video based on the target audience specification. From the target audience, the online system generates a sample subset of users and determines a sampled video reach count for the subset of users. A sample user who, as determined by the online system, would have viewed the view for at least a threshold duration, is included in the sampled video view count. The online system estimates a total video reach count for target audience by extrapolating the sampled video reach count for the subset of users to the target audience. The total video reach count can be used to determine a parameter for presenting the video on an online system.