The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 20, 2019
Filed:
Aug. 28, 2015
International Business Machines Corporation, Armonk, NY (US);
Rama Kalyani T. Akkiraju, Yorktown Heights, NY (US);
Liang Gou, San Jose, CA (US);
Haibin Liu, San Jose, CA (US);
Jalal U. Mahmud, San Jose, CA (US);
Vibha S. Sinha, Santa Clara, CA (US);
Anbang Xu, San Jose, CA (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
Mechanisms are provided to implement a brand comparison engine. The mechanisms receive a request to compare brand personalities of a first specified brand and a second specified brand and obtain a first brand personality scale associated with the first specified brand and a second brand personality scale associated with the second specified brand. The mechanisms calculate at least one gap value indicating a difference between at least one personality trait in the first brand personality scale and a corresponding at least one personality trait in the second brand personality scale. The mechanisms also output an output indicating an aspect of the at least one gap based on the calculation.