The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 20, 2019
Filed:
May. 21, 2007
Applicant:
Austin Shoemaker, Stanford, CA (US);
Inventor:
Austin Shoemaker, Stanford, CA (US);
Assignee:
OATH INC., New York, NY (US);
Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06Q 20/10 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01); G06Q 20/10 (2013.01); G06Q 30/0257 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0273 (2013.01);
Abstract
In response to user input associated with a previously displayed reduced-size version of an advertisement displayed in connection with a slideshow, a fall-screen view of the advertisement is displayed, for example according to a rule-based or probabilistic system to improve the applicability of the advertisement to the content being viewed. A cost-per-view (CPV) advertising model monetizes user interaction with an advertisement that results in navigating a content viewer to a landing page displayed within the viewer such that context of original content being viewed within the viewer is preserved.