The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 20, 2019

Filed:

Sep. 29, 2017
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Lu Wang, Fremont, CA (US);

Shengbo Guo, San Jose, CA (US);

Grace Louise Jackson, Belmont, CA (US);

Kristin S. Hendrix, Menlo Park, CA (US);

Yue Zhuo, Fremont, CA (US);

Seyoung Park, Mountain View, CA (US);

Yixian Zhu, Fremont, CA (US);

Christopher John Leggetter, Belmont, CA (US);

James Li, Pleasanton, CA (US);

Michael Charles Bailey, Menlo Park, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/9535 (2019.01); G06Q 50/00 (2012.01); H04L 29/08 (2006.01); G06F 16/958 (2019.01); G06F 16/957 (2019.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06F 16/9535 (2019.01); G06F 16/958 (2019.01); G06F 16/9574 (2019.01); G06F 16/9577 (2019.01); G06Q 30/02 (2013.01); G06Q 50/01 (2013.01); H04L 67/22 (2013.01); H04L 67/306 (2013.01);
Abstract

An online system receives posts that include links to various external pages and presents those posts to users of the online system. When the online system determines an opportunity to present a post to a particular viewing user of the online system, the online system determines a quality metric and an associated value score for the post. The quality metric is determined as a likelihood that the viewing user will view the external page for less than a threshold time period, and is used to adjust the associated value score. The online system compares the value score of the post to the value scores of other posts and selects one or more of the compared posts for presentation to the viewing user of the online system.


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