The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 13, 2019

Filed:

Oct. 28, 2016
Applicant:

Excalibur Ip, Llc, New York, NY (US);

Inventors:

Varun Kumar, Adityapur, IN;

Srinivas Reddy Punur, Bangalore, IN;

Assignee:

Excalibur IP, LLC, Sunnyvale, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0269 (2013.01); G06Q 30/0255 (2013.01);
Abstract

Techniques are described herein for, among other things, selecting and/or modifying a portion of online content based on an emotional state of a user. The user's emotional state is determined based on the user's online activity. A portion or portions of online content are selected and/or modified for provision to the user based on the user's emotional state. A portion of online content may be modified in any of a variety of ways. For example, a color that is included in a portion of online content may be replaced with a different color. In another example, a color filter may be applied to the portion of online content. In yet another example, visual attribute(s) of the portion of online content may be modified. Examples of a visual attribute include, but are not limited to, hue, brightness, contrast, and saturation.


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