The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 06, 2019
Filed:
Nov. 07, 2016
Amazon Technologies, Inc., Seattle, WA (US);
Roopesh Ranjan, Redmond, WA (US);
Graton Marshal Randal Gathright, Mukilteo, WA (US);
Pragyana K. Mishra, Seattle, WA (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
Systems and methods are described for selecting recipients, channels, and messages for delivery via multi-channel communications. A message may be delivered to a recipient via multiple delivery channels, and the recipient may engage in a conversion event or activity associated with the message. Each potential delivery of the message may be associated with an incremental probability of causing the conversion event. The incremental probabilities may be used to determine the channel and recipient with the highest incremental probability of causing a conversion event for a given message, the recipient and message having the highest incremental probability of causing a conversion event when delivered via a given channel, and other combinations. Profiles may be used to compare messages, channels, and recipients in order to predict incremental probabilities, and messaging resources may be allocated according to budgets, cost-benefit analyses, or other criteria.