Methods and apparatus to credit background applications

Abstract

Methods, apparatus and computer readable storage medium are disclosed to monitor media exposure. Examples disclosed herein compare bandwidth usage of a first media presentation application executing in a background of a consumer device to a first threshold for bandwidth activity to determine if the first media presentation application is one of active or inactive, the first threshold based on a first bandwidth usage pattern of the first media presentation application. Examples disclosed herein determine a state of a second media presentation application executing in a foreground of the consumer device during the first time period as one of active or inactive based on whether a special event associated with the second media presentation application is detected. Examples disclosed herein log and report application event information including an identification of the first and second media presentation applications, a context of the first and second media presentation applications, and the state of the first and second media presentation applications.