The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 06, 2019

Filed:

Mar. 23, 2017
Applicant:

Blue Calypso, Llc, Richardson, TX (US);

Inventors:

Andrew E. Levi, Dallas, TX (US);

Jean Pierre Dela Valdene, Dallas, TX (US);

William Rushing, Carrollton, TX (US);

Bradley W. Bauer, Richardson, TX (US);

Assignee:

Blue Calypso, LLC, Richardson, TX (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
A63F 13/30 (2014.01); G07F 17/32 (2006.01); G06Q 30/02 (2012.01); G06Q 50/00 (2012.01); G06Q 20/12 (2012.01); A63F 13/85 (2014.01); A63F 13/216 (2014.01); A63F 13/795 (2014.01); A63F 13/61 (2014.01); A63F 13/35 (2014.01);
U.S. Cl.
CPC ...
G07F 17/3255 (2013.01); A63F 13/216 (2014.09); A63F 13/30 (2014.09); A63F 13/61 (2014.09); A63F 13/795 (2014.09); A63F 13/85 (2014.09); G06Q 20/123 (2013.01); G06Q 30/0253 (2013.01); G06Q 30/0261 (2013.01); G06Q 30/0267 (2013.01); G06Q 50/01 (2013.01); G07F 17/3223 (2013.01); G07F 17/3227 (2013.01); G07F 17/3272 (2013.01); A63F 13/35 (2014.09); A63F 2300/51 (2013.01);
Abstract

A system and method is disclosed for advertising through a social network by immersion of participants in a sponsored mobile game. A game application for the sponsored game is developed on a server and deployed on consumer devices connected to the server. The game application, operating on a smart phone, utilizes onboard GPS and camera subsystems to carry out and facilitate the game functions. A dashboard is provided for designing the game around an advertising campaign. The game application is syndicated and shared through a consumer's social media community. The game is tracked by the server. Game information and rewards are delivered to participants during and after the game. In one aspect, the game involves a participant gathering digital permits prior to and during the game which are used to complete a tagging event with other participants. Rewards such as redeemable coupons are based on actions at sponsor locations.


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