The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 06, 2019
Filed:
Mar. 01, 2017
Facebook, Inc., Menlo Park, CA (US);
Matthew Feldman, San Francisco, CA (US);
Jonathan Mooser, Mountain View, CA (US);
Cassidy Jake Beeve-Morris, San Francisco, CA (US);
Halil Bayrak, San Jose, CA (US);
Aishwarya Rajagopal, Sunnyvale, CA (US);
Shuo Li, Mountain View, CA (US);
Leqiang Li, Sunnyvale, CA (US);
Zachary Zhang, Menlo Park, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An online system applies content policies regulating presentation of sponsored content to its users. For example, content policies may prevent the presentation of sponsored content items in certain positions content feeds. The online system may relax a content policy when generating a content feed for a user based on characteristics of a user. For example, the online system generates a model determining a tolerance of the user for sponsored content, and relaxes one or more content policies if the tolerance of the user for sponsored content equals or exceeds a threshold. As another example, the online system determines whether to relax one or more content policies based on a comparison of a historical amount of compensation received from the user and an expected amount of compensation from presenting content items violating a content policy.