The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 06, 2019
Filed:
Oct. 14, 2013
Facebook, Inc., Menlo Park, CA (US);
Dong Guo, Milpitas, CA (US);
Mark Kar Hong Wong, Redwood City, CA (US);
Abheek Anand, San Francisco, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
To promote an object maintained by a social networking system, an advertiser identifies the object to the social networking system. Based on the user interaction with one or more posts associated with the object, the social networking system selects one or more candidate posts from the one or more posts. Promotion efficacies of each candidate post for a group of users having one or more common demographic characteristics are determined and a candidate post is selected based at least in part on the promotion efficacies. The selected candidate post may be identified to the advertiser or presented to additional users having the common demographic characteristic by the social networking system.