The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 06, 2019
Filed:
Dec. 07, 2012
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Vinodh Jayaram, Fremont, CA (US);
Bradley Scott Mauney, Mountain View, CA (US);
Tan Nhu, Mountain View, CA (US);
Andy Chen, Mountain View, CA (US);
Gyanda Sachdeva, Mountain View, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
A method of managing advertising associated with dynamically expanding content is disclosed. A request for a dynamic expansion of content is detected. The dynamic expansion includes adding additional content to content presented in a user interface. It is determined that a set of advertisements associated with the user interface is to be updated based on an updating criterion. The updating includes replacing an advertisement of the set of advertisements with an additional advertisement. The updating of the set of advertisements is performed.