The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 06, 2019
Filed:
Jan. 30, 2014
Ericsson Ab, Stockholm, SE;
Kevin J. Ma, Nashua, NH (US);
Robert Hickey, Bedford, MA (US);
Raj Nair, Lexington, MA (US);
Paul Tweedale, Andover, MA (US);
Daniel Biagini, Bolton, MA (US);
Jianguo Xu, Newton, MA (US);
Prabhudev Navali, Westford, MA (US);
ERICSSON AB, Stockholm, SE;
Abstract
A method is provided for performing targeted ad insertion in over-the-top delivery of content by detecting ad replacement opportunities in a live content stream and preparing the content for seamless replacement with segmented HTTP adaptive streaming delivery. The method includes provisions for multi-stage proxy-based segment replacement for targeted ad delivery. The method provided works transparently with standard HTTP adaptive streaming clients. A system is also specified for implementing a client and server content delivery infrastructure in accordance with the provisions of the method.