The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 30, 2019
Filed:
Jun. 25, 2013
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Yunhong Zhou, Kirkland, WA (US);
Christopher J Leggetter, Belmont, CA (US);
Naiping Liu, Sunnyvale, CA (US);
Daniel Delling, Mountain View, CA (US);
Xiang Zhao, Beijing, CN;
Xia Sharon Wan, Saratoga, CA (US);
Andrew Goldberg, Emerald Hills, CA (US);
Renato F. Werneck, San Francisco, CA (US);
Darshan Vishwanath Kantak, Bellevue, WA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Aspects of the subject disclosure are directed towards managing sponsored online content based upon advertiser behavior. Defining mini-markets to represent such advertiser behavior may be accomplished by clustering queries that generate revenue from one or more campaigns. Query revenue data between queries and a set of campaigns may be used to determine such mini-markets. To illustrate, a query whose highest revenue is attributed to a campaign may be selected for that campaign's mini-market. When that query is entered as a search term, the campaign's mini-market helps allocate space for advertisements.