The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 30, 2019

Filed:

Dec. 29, 2016
Applicant:

Adobe Inc., San Jose, CA (US);

Inventors:

Mickey Alon, Herzlia, IL;

Mike Telem, Giv'at Shmuel, IL;

Assignee:

ADOBE INC., San Jose, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/20 (2006.01); G06F 17/22 (2006.01); G06Q 30/02 (2012.01); G06F 16/951 (2019.01); G06N 7/00 (2006.01); G06Q 30/06 (2012.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
G06F 17/2247 (2013.01); G06F 16/951 (2019.01); G06N 7/005 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0202 (2013.01); G06Q 30/0641 (2013.01); H04L 67/22 (2013.01); H04L 67/306 (2013.01);
Abstract

A method and system for providing adjusted content in a webpage are described. The system monitors traffic to a website and tracks users that are visiting the website to identify one or more parameters relating to relating to the user, including parameters associated with an identity of the user, navigation behavior for the user within the website, and usage of content by the user within the website. The system analyzes the parameters and selects at least one statistical algorithm for a type of the parameter, and based on the analysis, identifies an organization to which the user belongs. The system selects and presents content for the website to be presented to the user based on the analysis.


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